Ford patents in-car advertising, safety expert warns against the tech

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Ford has filed a patent for new in-car software that would deliver 'pop-up' advertising on in-car infotainment systems, official documents reveal. Dubbed 'billboard interface' by the American manufacturer, the patent filing – which was lodged in 2016 but only became public earlier this month – says the technology would be capable of "obtaining, via a camera, an image of a billboard and identifying, via a processor, a segment of that image."

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