Kia boss to electrify brand with relaunch – report

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Kia CEO Ho-Sung Song is preparing to relaunch the company as it begins rolling out a range of electrified cars. In an interview with Automotive News, Mr Song revealed the Korean car company would align itself with a younger customer base as it transitions away from traditional combustion powertrains. It's expected Kia will announce its future product plans in more detail, as well as unveiling a brand-new logo.

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