Ford Bronco: Blue oval asks Goodyear to hide Wrangler tyre branding

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Goodyear has been asked by Ford to make Wrangler markings on its tyres less conspicuous, according to American car website Motor1. Ford launched three new models under the Bronco sub-brand last week, aimed at competing with Jeep – and the Jeep Wrangler is directly in its sights. Unfortunately for Ford, one of Goodyear's most popular off-road tyres shares the same name with Jeep's off-road vehicle, leading Ford to request the prominent competitor's name be made less obvious.

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