BMW defends new design language

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BMW is defending its controversial decision to use considerably larger versions of its classic double-kidney grille. Product boss Peter Henrich told Autocar the new design language has received “very positive” feedback and that he was “convinced” the new direction was wise. Under design director Adrian van Hooydonk, BMW grilles have increased in size, starting with the refreshed 7 Series and all-new X7.

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