Lotus adds lightness, simplicity to redesigned badge

Lotus has revealed a new logo, which is now being employed on its website and some of the brand's new advertising. It's not clear when the modernised badge will appear on its vehicles, though. As we can see in the compilation of Lotus badges past and present (below), the new version is a heavily simplified of the logo which made its debut back in 1986.

Comments

Popular posts from this blog

JLR: Consumer confidence on the rise post-election

Teacher accused of using rented Toyota Supra for land-speed record attempt

Donald Trump’s Lamborghini Diablo sets new auction price record

Honda confirms NSX successor in the works

Most anticipated new cars of 2018

2022 Nissan Qashqai and Pathfinder delayed, Juke and X-Trail production cut

How many cupholders are too many? | Drive Flashback

2018 Ford Mustang pricing and specs

Tesla cars to be banned from Chinese government buildings amid security fears — report

Bear Grylls’ SAS Gulf War buggy for sale, with optional machine gun