Lotus adds lightness, simplicity to redesigned badge

Lotus has revealed a new logo, which is now being employed on its website and some of the brand's new advertising. It's not clear when the modernised badge will appear on its vehicles, though. As we can see in the compilation of Lotus badges past and present (below), the new version is a heavily simplified of the logo which made its debut back in 1986.

Comments

Popular posts from this blog

2024 Toyota Yaris Cross updated in Europe with new tech, more hybrid power

JLR: Consumer confidence on the rise post-election

Volvo ‘ES90’ electric sedan due next year

Donald Trump’s Lamborghini Diablo sets new auction price record

Honda confirms NSX successor in the works

Teacher accused of using rented Toyota Supra for land-speed record attempt

Tesla cars to be banned from Chinese government buildings amid security fears — report

How many cupholders are too many? | Drive Flashback

New Alfa Romeo 33 Stradale supercar unveiled with petrol and electric power

2024 Mazda 3 update due this year with technology upgrade – report