Car dealers have room for improvement, says J.D. Power

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A largely mass-market survey of 3075 recent new car buyers has found almost one-in-five were not entirely happy with how the experience went at their dealer. The study, conducted by market research and analytics firm J.D. Power and called the 2018 Australia Sales Satisfaction Index (SSI), also found about 20 per cent of interviewed buyers and lessees indicated the sales person merely “partially understood” their requirements in the first place.

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