The automotive name of thrones: Badge engineering

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Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a rival brand. Collaborative efforts are a cost-effective way of lowering development costs and shoring up a car’s chance of success, particularly where low volumes or uncertain market forecasts might mean the alternative is no car at all.

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