Can we all just bloody agree on names for active safety tech already?

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One of the best things about today’s automotive industry is the improved vehicle safety. Cars aren’t just infinitely better in a crash, they’re also becoming increasingly proficient at helping you avoid them altogether. But unceasing advancement can come at the cost of clarity. In a market so congested, keeping pace with who offers what is difficult, to put it mildly. Especially when it’s all covered with an obscurantist veneer.

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