Families driving SUV boom - study

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Family buyers in Australia are 31 per cent more likely than the average Australian to buy an SUV, according to new data released by research firm Nielsen. According to the study, more than 354,000 families are looking to buy a new SUV within the next 12 months. A whopping 40 per cent know what kind of car they're after already, while 45 per cent would consider buying a car from a brand they've not yet experienced.

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