Jaguar Land Rover UK launches subscription service

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Jaguar Land Rover has launched Carpe, an annual subscription service aimed at high mileage drivers. The service is being run by InMotion Ventures, a Jaguar Land Rover offshoot experimenting in mobility schemes, car and ride sharing, and financial services. Unlike the Porsche Passport, Mercedes-Benz Collection and Access by BMW schemes being trialled by in select US cities, the Carpe plans don't allow subscribers to sample various cars within a payment tier.

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