Hyundai: Same-same family design is “boring”

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It isn’t uncommon to see manufacturers designing a similar-looking range of cars across model lines, but it’s a move Hyundai’s head of design is strongly against. It takes a trainspotter to tell a Mercedes-Benz C-Class from an E- or S-Class, or even a BMW 3 Series from the 5 and 7 Series – a type of confusion […]

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