BMW i8 Roadster: Limited editions to future-proof sales

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BMW will make a play for the hearts of enthusiasts and collectors with the i8 Roadster, once the initial surge of orders for the new model settles. At the international launch of the plug-in hybrid roadster, i8 product manager, Marcus Pluntke, revealed BMW’s long-term plan already includes special edition cars to keep sales buoyant and appeal […]

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